EMEA split raises questions on HP consolidation drive

HP's reported decision to split its EMEA marketing business between McCann Erickson and Publicis Dialog has opened up the possibility that the company will not conclude its global US$2 billion account review by consolidating with one agency. (Media, March 10)

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now