Aviva director of brand and corporate affairs Jessica Lee pointed out that the retention of Edelman follows a period of restructuring at the insurance giant’s Asian operations. “There is a need to re-look at how we promote our corporate agenda in Asia-Pacific,” said Lee.
“Part of the reason for the new structure is that Aviva wants to grow more rapidly, so we need to enhance our corporate profile across the region.”
Edelman will be tasked with the development of a regional media relations strategy and programme for Aviva, which has not had a regional PR agency in Asia before.
