EastWest scoops X Media Lab duties

SINGAPORE - Creative workshop and think-tank X Media Lab Singapore has appointed EastWest Public Relations to handle all its communications duties.

The appointment will see EastWest handle communications, including media and stakeholder relations and consumer messaging.

X Media Lab, founded in 2003, aims to bring together the world's leading digital media practitioners and innovators across a number of disciplines, including computer games, animation, digital cinema, interactive content and entertainment and mobile applications.

EastWest PR is overseeing the next conference, to be held in Singapore in next month.