Eastern Telecom signs on JWT a year after pitch

<p>TAIPEI: A full year after the pitch, J. Walter Thompson has snagged </p><p>one of Taiwan's most sought-after accounts, Eastern Broadband </p><p>Telecom. </p><p><BR><BR> </p><p>JWT was one of four agencies in the April 2000 pitch, which also </p><p>included McCann, Ogilvy & Mather and Bates. </p><p><BR><BR> </p><p>T. J. Wang, client service director of JWT Taiwan, said: "Back then, </p><p>they chose McCann. Now they have decided to use JWT as the second </p><p>agency." </p><p><BR><BR> </p><p>Explaining the delay in JWT's appointment, T. K. Huang, marketing </p><p>communications director of Eastern Broadband Telecom, linked this to the </p><p>many products the company will be launching. </p><p><BR><BR> </p><p>He said JWT has been appointed on a project basis and will begin with </p><p>IDD services. McCann's contract is expected to run until July 31. The </p><p>agency will retain existing leased line data services and image </p><p>advertising. </p><p><BR><BR> </p><p>Eastern Broadband is one of four Taiwan companies to receive a licence </p><p>as a fixed line operator since last March. </p><p><BR><BR> </p><p>The others are Chunghua Telecom, Taiwan Fixed Network and NCIC, now </p><p>renamed Sparc. The four have been licensed to provide a voice and data </p><p>services, except mobile phone services. </p><p><BR><BR> </p>