Staff Reporters
Jun 21, 2018

Digital Craft: no APAC winners at Cannes 2018

The Digital Craft jury awarded fewer Lions than most — but none were taken home by agencies from the APAC region.

Isobar's winning 'Aeronaut' VR project
Isobar's winning 'Aeronaut' VR project

The USA — specifically Isobar/Viacom in New York — picked up the one Digital Craft Grand Prix awarded this year with their Aeronaut VR campaign for William Patrick Corgan.

Judges also awarded a total of 3 Golds, 8 Silver and 16 Bronze Lions in this category, but none of these were given to an agency from the APAC region. 

Two of the Gold Lions went to USA agencies: BBDO New York for their 'Live Looper' campaign for Downtown Records; and Here Be Dragons, Los Angeles for their 'Dispatch' campaign for Oculus. 

The final gold went to Ogilvy Brasil for the 'Ricky Brasil' campaign for Forbes Brasil. 

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

 

Related Articles

Just Published

12 hours ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

12 hours ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

12 hours ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

13 hours ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.