The USA — specifically Isobar/Viacom in New York — picked up the one Digital Craft Grand Prix awarded this year with their Aeronaut VR campaign for William Patrick Corgan.
Judges also awarded a total of 3 Golds, 8 Silver and 16 Bronze Lions in this category, but none of these were given to an agency from the APAC region.
Two of the Gold Lions went to USA agencies: BBDO New York for their 'Live Looper' campaign for Downtown Records; and Here Be Dragons, Los Angeles for their 'Dispatch' campaign for Oculus.
The final gold went to Ogilvy Brasil for the 'Ricky Brasil' campaign for Forbes Brasil.
View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
