DIARY: My media - Diane Chiu Marketing development manager, Wellcome, The Dairy Farm Company

<p>Television </p><p><BR><BR> </p><p>My all-time favourite media. I watch it every night for entertainment </p><p>and the latest trends. I must admit to switching channels, but usually </p><p>spend 15 minutes watching TVB's 'The Weakest Link' because Wellcome is </p><p>the title sponsor of this programme. Other favourites include Channel V </p><p>for music, cable and CNN news, Discovery channel and recently, 'Hong </p><p>Hei' drama series in ATV. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>I'm a loyal reader of Ming Pao Daily News. I also read the International </p><p>Herald Tribune from time to time for quality writing and commentary. </p><p>Apple Daily and Oriental Daily are a must read to track competitors' </p><p>advertising and mass marketing information. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>I try to spend a fair amount of time surfing the web. I think it is very </p><p>important for marketers to understand the true value of lives in a </p><p>networked world. I think it's neccessary to learn and keep pace with the </p><p>fast-moving wave of information technology. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>Sensitivity to advertising and emerging trends is part of my daily life. </p><p>I've noticed bus advertising has grown significantly this year. In terms </p><p>of Wellcome's advertising, we find that our network stores are the most </p><p>effective communication channel. </p><p><BR><BR> </p>

by | 12/14/2001