Coca-Cola launches a new integrated ad campaign to roll out Coke Light,
replacing Diet Coke in Hong Kong. Targeted at young adults, the
McCann-Erickson Guangming-developed campaign aims to position the new
drink to appeal to young people.
5 YEARS AGO
ACP and HF Post successfully launch the Thai edition of Cleo magazine, with the 120,000 copies of the launch edition selling out.
10 YEARS AGO
The Ball Partnership Hong Kong forms co-operative agreements with four major state-owned agencies in Beijing, Tianjin, Shanghai and Guangzhou to move into China, headed by Peter Stening as managing director and Charles Kam as manager.
