China Mobile hands its estimated US$15 million national media account to Zenith after a five-way pitch that included MindShare and three local shops. The one-year assignment covers media planning, buying and sponsorship, a major medium for the operator.
5 YEARS AGO
Nike rolls out its global TV commercial by highlighting the individual skills of members of the Brazil soccer team as they play against each other in an airport lounge. The players weave inbetween passengers, crew and luggage to play an amazing game of football.
10 YEARS AGO
SmarTone kicks off a Grey-developed TV commercial to position the brand as the first digital network in Hong Kong that promises to liberate the city's mobile phone users. The TVC portrays users of existing mobile phone networks as "robotic, controlled by their operators". It opens with people moving mechanically, but they are eventually liberated by SmarTone.
15 YEARS AGO
Saridon launches a new print ad to expand its product positioning. The analgesic is traditionally projected as a headache reliever for women, but the current marketing seeks to extend the product's advantages as a reliever of toothache and of pain in the muscles and joints.