Pepsi Foods kicks off an aggressive push for its clear lemon drink 7Up and revives the brand's mascot Fido Dido ahead of a region-wide push.
The campaign is based on Fido Dido, the quick-witted icon developed in the early '90s. The new push will see Fido spread the word through a multi-media package, including TVCs, radio ads, outdoor signage and POS material.
5 years ago
Beverage brand Vita Lemon Tea kicks off a series of cinema verite-style commercials to underline that Vita Lemon Tea is what it is, no more and no less. The TVCs show Hong Kong people simply being themselves, such as an 80-year-old Hakka woman speaking in dialect. The campaign is anchored by the tagline, 'We love you just the way you are'.
10 years ago
San Miguel appoints J.Walter Thompson to handle its HK$40million assignment following a shootout that included DDB Needham and incumbent McCann- Erickson.
The brand hopes to strengthen its No.1 position and fight off imported and premium brands. San Miguel aims to research flanking brands that might cause a dent in the march of Carlsberg and Heineken.
15 years ago
The Malaysian Government grants permission to a group of Malaysian companies to set up the country's fourth TV channel, Channel 4.