India's capital Delhi is an obvious destination
for meetings and incentive visitors to the country and as a gateway to explore the rest of the subcontinent.
Exotic attraction
Ruchika Mehta, marketing communications
manager of the Shangri-La New Delhi, says:
"Delhi has an impressive variety of history
and culture as it offers cultural and heritage
sites, the exotic and mystical, excellent facilities
that can be combined as pre- and postconference
tours.
"The city possesses an amazing wealth of sights and sounds, tastes and textures. Delhi as a destination offers a backdrop of unmatched
beauty for a business meeting."
Mehta stresses that combined with the exotic
ambiance, Delhi is also a city with all the
sophistication and facilities that modern business
meetings demand. Her property is a relatively
new entrant to the Delhi scene.
"Delhi's image as a conference destination is also projected through the chains of hotels, providing international standards in facilities and services," she says.
"It has exclusive business hotels and exotic
resorts with meeting rooms of distinction,
spacious convention facilities, modern business centres and a wide range of conference facilities."
One dramatic piece of evidence to show how quickly India is opening up to foreign investment is in the hotel sector itself. For many years, Indian hotel groups such as Oberoi and Taj dominated the high-end segments of the market.
Recently though, the major international brands have sought to expand across the country, groups such as Hyatt, Marriott, Accor and so on are all looking at widening their presence in the country.
Larry Malarkar, head of sales and marketing
for hotels and resorts in India, Bangladesh
and Nepal, says of the city's meetings and
incentives market: "Delhi has reasonable carrying
capacity from most major feeder markets.
It is possible to get space and reasonable rates for weekend meetings even in the October to March high season.
"There is sufficient local bus and car transport
available as well as English-language guides, although Far Eastern language guides are more difficult."
Team talents
"Starwood has two properties in Delhi at the
moment. The two current properties are the
ITC Maurya Sheraton Hotel and Towers and
the Le Meridien, New Delhi. The Le Meridien
is within walking distance of Delhi's traditional
heart — Connaught Place — and the
ITC Maurya Sheraton is in the diplomatic
enclave," he says.
"Our meetings and incentive programmes
are handled very professionally. Events
organised by our teams are imaginative,
unique to India and entertaining."
Starwood also plans to open The Westin
New Delhi, Gurgaon in December 2007.
India generally has lagged behind its potential
as a meetings and incentives destination
and Delhi is no exception. However, as the
country opens up and modernises, the city is
certain to appear more regularly on the agendas
of planners and organisers.