The move sees Danone align its Indonesian media activities with the US, Russia, France, Spain and Mexico, where MPG is its media agency.
MediaCom ends a three-year partnership with Danone, which owns Indonesia’s biggest selling water brand Aqua, milk brand SGM and the energy drink Mizone.
MediaCom ends a three-year partnership with Danone, which owns Indonesia’s biggest selling water brand Aqua, milk brand SGM and the energy drink Mizone.
Vishnu Mohan, CEO of Havas Media Asia Pacific, said: “This is indeed a great win for us in Indonesia. Not only does it provide a testimony to our positioning of ‘Leading New Thinking’, but it puts us right among the Top 3 agencies in the market.”
MPG will work on Danone with Activate, a domestic agency with which MPG has a strategic partnership in Indonesia.
