Dailies neck-and-neck

<p>The Asian Wall Street Journal and the Financial Times appear to be </p><p>in a neck-and-neck battle for readers of the region's elite classes, </p><p>according to the Pan-Asia Cross Media Survey (PAX). </p><p><BR><BR> </p><p>The survey, conducted by AMI, found that AWSJ had a readership of 70,892 </p><p>among affluent adults while the FT was close behind at 68,787. </p><p><BR><BR> </p><p>Among business decision makers (BDMs), the FT came out on top with </p><p>54,177 readers, compared with 47,471 for the AWSJ. </p><p><BR><BR> </p><p>The International Herald Tribune, by comparison, had 58,857 affluent </p><p>adults readers and 30,781 BDMs. </p><p><BR><BR> </p><p>Meanwhile, Time once again topped the weekly magazines category, with </p><p>Newsweek trailing in second position. </p><p><BR><BR> </p><p>Among biweekly publications, Fortune held the top spot, ahead of Forbes </p><p>Global. </p><p><BR><BR> </p>

by | 02/02/2001