Crown Macau tasks David with brand building

Creative boutique David Communications has snatched the creative business for the first six-star casino-hotel in Macau, Crown Macau, after triumphing in a marathon pitch that also included TBWA and DDB. <BR><BR> Crown Macau is a joint venture between HK-based Melco International Development and Australia-based Publishing & Broadcasting. David has been tasked with building the Crown brand in Greater China, as well as creating a strategic positioning for the property for its launch.