CREATION: Online buyers offered 'matching service' by PromoDuck.com

With B2B markets thriving on the Internet, it seems the timing has been right for the launch of PromoDuck.com, which acts as a search database for the gifts and premiums industry. Launched about two months ago, the site offers a free service featuring an estimated 35,000 items and 14,000 manufacturers. Ms Karen Wong, CEO of PromoDuck.com, said: "When agencies give briefings, it is very difficult for them to know exactly the product they want. They have a vague concept or a key word, but the challenge is to find the right product and to facilitate better communication between agencies and marketing managers. We are not creating a need here, but satisfying one that has been there a long time. We are adding convenience to the job." The concept may be exactly what the industry needs; however, the service is still in its infancy. While interested buyers can find the right item by searching with key words, getting in contact with the manufacturer and obtaining the item can be an enduring task. "At the moment we are only offering a matching service. We believe there is a big need for sourcing ... They (buyers) cannot place orders over the site. Once they identify the item, they place it in the enquiry basket and it is sent to the manufacturer. He then receives it and will send back the enquiry quotation, sampling etcetera. If they place an order, they have to arrange payment themselves and do all the paper work, as you can't do it on the site. So it is up to the buyer and manufacturer," Ms Wong told CReATION. The PromoDuck.com website has nine features, including the e-Premium Show, which acts as a virtual exhibition. Ms Wong added, "True, there are lots of virtual malls and exhibition booths on the Internet, but we have not found any that are designed with the buyers in mind. Buyers do not think linearly most of the time."

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