Jack Morton expects to double revenue generated from digital media
in Hong Kong following a growing demand for the service in Asia, a
senior executive at the company said.
On a recent visit to the SAR, Jack Morton executive vice-president and
regional director Europe and Asia-Pacific Lois Jacobs said the company's
revenue earned from digital media in Hong Kong was expected to increase
from 10 per cent to 20 per cent in the next 12 months.
The Asian business to Jack Morton today accounts for six per cent of
worldwide revenue, but as Ms Jacobs explained, "that's because it's
quite new here".
She added the company would be looking to expand its operations by
boosting staff, which presently numbers 65 in the SAR and 1,200
worldwide.
"Our worldwide revenues are about USdollars 350 million and digital
media accounts for an estimated 14 per cent of that. Given that the
budgets on a digital media campaign would be smaller than say for a live
event such as the Special Olympics programme just because of the scale
of it, that 14 per cent figure is quite sizable. In the US, where our
digital side was initially launched, it has grown to represent 20 per
cent of revenue.
Hong Kong clients of the company, which is a merger of Jack Morton and
the Communications Group of Caribiner International, comprise mostly IT
and financial institutions, she said.
Jack Morton's digital media services are coupled with the company's
learning offer. It is to spend this year consolidating its business,
particularly in digital media.
"As a company, we see our growth coming from outside the US at the
moment.
There will be organic growth, but we will also be looking at
acquisitions," she added.
