CReATION: INTERNET Q & A - Brought to you by CNN.COM

<p>Q: What is Permission Marketing? </p><p><BR><BR> </p><p>A: "Permission marketing occurs when visitors to sites register for </p><p>services such as email updates ALLOWING the site to pass information to </p><p>them on a regular basis. </p><p><BR><BR> </p><p>"This enables the site to establish a sample of their user base </p><p>demographics and creates an on-going dialogue with users. </p><p><BR><BR> </p><p>"Many believe that this method is more effective than traditional </p><p>advertising because users have ASKED to see information, and are </p><p>expecting it and find value in it as opposed to the traditional forms of </p><p>advertising (online and off), where the user has not specifically </p><p>requested the information." </p><p><BR><BR> </p>