Q: What is Permission Marketing?
A: "Permission marketing occurs when visitors to sites register for
services such as email updates ALLOWING the site to pass information to
them on a regular basis.
"This enables the site to establish a sample of their user base
demographics and creates an on-going dialogue with users.
"Many believe that this method is more effective than traditional
advertising because users have ASKED to see information, and are
expecting it and find value in it as opposed to the traditional forms of
advertising (online and off), where the user has not specifically
requested the information."
