CReATION: AdSociety integrates TV-Web advertising
<p>AdSociety, a pan-Asian broadband advertising, marketing and sales
</p><p>network focused on Asia, is offering a new mode of advertising through
</p><p>PCCW's Network of the World (NOW), a synchronised TV-Web service.
</p><p><BR><BR>
</p><p>NOW, which combines TV watching with Internet surfing, allows "viewers"
</p><p>to access related video clips, graphics, animation, text and Web links
</p><p>while they watch television programmes.
</p><p><BR><BR>
</p><p>This, according to Mr Patrick Jonathan Wong, the founder and CEO of
</p><p>AdSociety, presents an innovative and unique advertising opportunity for
</p><p>all industries.
</p><p><BR><BR>
</p><p>For example, when you watch a basketball game on TV, you can
</p><p>simultaneously access websites and ads featuring sportswear or sports
</p><p>equipment.
</p><p><BR><BR>
</p><p>Mr Wong told MEDIA that AdSociety's role was to attract advertising for
</p><p>NOW.
</p><p><BR><BR>
</p><p>He added that the frequency in which ads appeared on this new medium was
</p><p>a hundred times greater than on traditional TV channels.
</p><p><BR><BR>
</p><p>Further, Mr Wong said viewers could buy products directly over the 'Net,
</p><p>giving advertisers a marketing channel more effective than
</p><p>television.
</p><p><BR><BR>
</p><p>NOW has aired on Hong Kong Cable since late August.
</p><p><BR><BR>
</p><p>According to Mr Wong, the company intends to list on the Hong Kong Stock
</p><p>Exchange within the next two years before accumulating sufficient
</p><p>capital to acquire other companies and expand to major cities
</p><p>worldwide.
</p><p><BR><BR>
</p><p>PCCW holds a 70 per cent share in AdSociety, which is a joint venture
</p><p>between the two companies.
</p><p><BR><BR>
</p><p>AdSociety employs about 40 staff and aims to expand its team to 100 by
</p><p>the end of this year.
</p><p><BR><BR>
</p><p>It presently has offices in Singapore, Japan, Taiwan and Australia, and
</p><p>plans to set up operations in Beijing, Shanghai and Seoul this year.
</p><p><BR><BR>
</p>
by
|
09/29/2000
AdSociety, a pan-Asian broadband advertising, marketing and sales
network focused on Asia, is offering a new mode of advertising through
PCCW's Network of the World (NOW), a synchronised TV-Web service.
NOW, which combines TV watching with Internet surfing, allows "viewers"
to access related video clips, graphics, animation, text and Web links
while they watch television programmes.
This, according to Mr Patrick Jonathan Wong, the founder and CEO of
AdSociety, presents an innovative and unique advertising opportunity for
all industries.
For example, when you watch a basketball game on TV, you can
simultaneously access websites and ads featuring sportswear or sports
equipment.
Mr Wong told MEDIA that AdSociety's role was to attract advertising for
NOW.
He added that the frequency in which ads appeared on this new medium was
a hundred times greater than on traditional TV channels.
Further, Mr Wong said viewers could buy products directly over the 'Net,
giving advertisers a marketing channel more effective than
television.
NOW has aired on Hong Kong Cable since late August.
According to Mr Wong, the company intends to list on the Hong Kong Stock
Exchange within the next two years before accumulating sufficient
capital to acquire other companies and expand to major cities
worldwide.
PCCW holds a 70 per cent share in AdSociety, which is a joint venture
between the two companies.
AdSociety employs about 40 staff and aims to expand its team to 100 by
the end of this year.
It presently has offices in Singapore, Japan, Taiwan and Australia, and
plans to set up operations in Beijing, Shanghai and Seoul this year.
