"We're doing a lot better than the traditional media,
said Charlene Hung, marketing director of Yahoo! Kimo. "Last year, newspapers and TV were hurt badly by the economic downturn."
The adspend data was released by Market Intelligence Center (MIC), the marketing arm of the Government Institute for Information Industry. MIC predicted a rebound this year, with 34 per cent growth pushing online advertising past the NT$1 billion mark.
Hung is also optimistic. "There is great potential for internet ads
because its base is still small. Internet adspend is less than two per
cent of the total Taiwan (advertising) market,
she said, adding that Taiwan's net population was still growing and broadband access would double it.
