Chief creative officer, MindArrow Site www.adidas.com.hk ]]>
Adidas has launched a website to market its Alphazeta product line. The site has been created to look like an album. I like the idea of an online album and the use of tabs to flag up
sections.
Jamo Lo
The album idea may be ripped off from the offline world, but it works.
Ideas taken from the offline world can help marketers learn what can and can't work on the web.
The site features the range of Alphazeta shoes. I love the idea that the brand has created a different story for each shoe design. Curiosity got the better of me and I ended up clicking on each story (and shoe design) just to find out the ending.
The animation, although two-dimensional, was well illustrated with a style that is getting trendy.
The editing, however, needs improvement, and the lack of sound baffled me. Visuals with no sound may be the latest thing, but they just don't work.
The Snapshots page was virtually empty when I viewed it. There's nothing worse than going into an empty page.
The Speak-up page is an interesting idea. It was interesting to read about nothing interesting. But hey, that's what internet surfers out there enjoy (it is indeed a frightening world). The freebies section also had some cool graphics, but nothing to get too excited about.
Overall, it's a reasonably good site that's concise with plenty of Flash action. Creatively, it is a bit ordinary. However, I would go back to check out the Snapshots and gossip section again just for the hell of it. (No, I lied).
