Ogilvy's first task is to develop an integrated campaign to launch the brand's 'Coke Side of Life' platform, slated to begin next month.
Ogilvy will also work on Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam than Coke.
Coke selects Ogilvy for Vietnam push
HO CHI MINH CITY - Coca-Cola has handed its soft drinks portfolio in Vietnam to Ogilvy & Mather, following a three-way shootout against Leo Burnett and incumbent Lowe Vietnam.