Carol Kison, the category manager for non-carbonated beverages, said the
commercial introduces the brand's pineapple and pomelo flavours, new
additions to the popular orange flavour. "The ad is meant to reconnect
with mothers who are now familiar with the product,
said Kison.
Eight O'Clock has cornered 60 per cent of the powdered fruit drink market.
The new TVC uses the popular Filipino slang, 1-4-3, which means 'I love you'. A young boy hugs his mother and gives her three flowers and three candies as he says, "Mommy 1-4-3.
The mother takes this as her cue to prepare a glass of Eight O'Clock. She serves the drink to the son as dad enters the scene, saying 1-4-3 to his wife, who then makes another glass for him.
The TVC is supported by print ads and a series of promotional activities nationwide.
