DDB's brief to develop brand and product campaigns excludes China work, which mainland shops will continue to handle. Estimated to be worth about US$4 million annually, the account was won in a three-way pitch against D'Arcy and Ogilvy & Mather. OMD picked up the media planning and buying work.
The global brief will be handled out of Hong Kong.
Huawei, which claims a 70 per cent share of China's telecom solutions market, has been an active player in overseas markets, especially in Hong Kong, Korea, Germany, Spain and the Middle East. Its goal is to further develop in Asia as well as spread its wings in Europe and the US.
DDB Greater China chief executive officer, Aaron Lau, said: "If Huawei is an example of emerging enterprises in China that are beginning to operate in the West, then a lot of Western firms are in for a hard time. Lau said DDB's first two assignments would be global print campaigns - expected to be launched in September - aimed at raising awareness among key decision-makers and in profiling Huawei's service offering in the mobile telecoms field.
