The push, ‘Stay on side or risk a penalty’ uses imagery of a referee giving a player a red card to communicate its message.
According to Simon Twiston Davies, CEO of Casbaa, the campaign is targeting bars and clubs in Hong Kong, warning them to respect pay-TV content copyright and avoid engaging in signal piracy.
The move follows the recent out-of-court settlements involving several Wanchai establishments over last year’s football World Cup.
