What would be your dream brand to work on and why? A multinational company such as the one I am now with. It should have a strong culture, a system that provides knowledge, a great learning environment, and most importantly a chance to put into practice what you learn.
What was your big break? While I was a member of McDonald's Asia-Pacific Youth Marketing committee, I had the opportunity to expand my single marketing thinking into a multi-market, regional one.
Who was your mentor and how did this person influence you? An account director, who was my boss while I was at Ogilvy & Mather, and who taught me ad execs should work hard, yet be smart, professionally sound and politically right.
Is there a secret to your success? I confess that my success so far has been 'surviving' the marketing sector for 12 years and not getting tired of it.
How do you handle difficult clients? I always leave my ego at the door. I try to stay professional and abreast of issues to remain confident. I also try to talk with clients in their own language and establish personal relationships.
What advice would you give to the next person to do your current job? Discipline yourself and be nice to others. Get a solid knowledge base and don't take short cuts; it's important to follow a professional path. Also, always look to the long run and work in detail. Don't fear changes or challenges, and aim to constantly and consistently do things right.
What are you currently reading that will help you in your job? The end of marketing as we know it by Sergio Zyman.
Who is the businessperson you most admire and why? David Sun, former executive creative director at Ogilvy & Mather, Taiwan. He is a genius but very hard-working as well. He has delivered great advertising that really sells.
