The agency has also created the new position of chief technology officer for Asia, which has been filled by Peter Johnston, to address clients' technology issues and concerns.
OgilvyOne Hong Kong managing director, Chris Riley, said: "Cowell has worked tirelessly, particularly during previously volatile times, to create a significant customer call centre operation in Hong Kong. The dedication and sheer determination he has applied in building up TeleDirect is certainly paying dividends."
Cowell added that TeleDirect was ready to start the "next chapter
of its development. "The call centre business has a fundamental role to play in the delivery of true CRM and as it continues to grow, it will develop more sophisticated services that assist with customer management."
OgilvyOne Asia president, John Goodman, said companies were making increased investment in customer relationship management software, client management infrastructure and internet material. He added that the appointment of Johnston would ensure "technology was a critical underpinning of all of our businesses".
Johnston, who previously worked as IT director for the Ogilvy Group in Asia, will now oversee the technology strategy and delivery for all of the OgilvyOne units - OgilvyInteractive, Ogilvy Dataservices and Ogilvy TeleDirect - and will help determine the company's technology partnerships in the future.
