Mr Peter Soh, previously of Fong, Haque & Soh Singapore, has been
lured back into a fulltime advertising job.
Mr Soh has been hired as chief executive officer and executive creative
director of Saatchi & Saatchi Shanghai.
He and his partners sold Fong, Haque and Soh almost three years ago to
TBWA.
Since then and until recently, he worked as a consultant to a number of
companies including Singapore Press Holdings.
Other jobs included judging at award shows across Asia-Pacific, and
lecturing and conducting workshops for various agencies, clients and
students in Hong Kong, Taiwan and China.
Mr Soh said he took the job because he believed in Saatchis and because
he wanted to work in China.
"I have worked in almost every market in Asia. I feel I will make a
difference to our industry, clients and people in China. After 27 years
in this business, it was a conscious decision on my part to move at
least once more," he said.
"I feel I have much more to offer and that I'm not finished with this
business. In some ways, it's a new beginning for me."
Saatchis regional creative director Craig Davis told MEDIA that Mr Soh
was a major hire, because he enjoys a high reputation and because Fong
Haque & Soh was one of Asia's most respected and awarded local agencies.
