CAREERS MEDIA: Soh lured back by Saatchis

<p>Mr Peter Soh, previously of Fong, Haque & Soh Singapore, has been </p><p>lured back into a fulltime advertising job. </p><p><BR><BR> </p><p>Mr Soh has been hired as chief executive officer and executive creative </p><p>director of Saatchi & Saatchi Shanghai. </p><p><BR><BR> </p><p>He and his partners sold Fong, Haque and Soh almost three years ago to </p><p>TBWA. </p><p><BR><BR> </p><p>Since then and until recently, he worked as a consultant to a number of </p><p>companies including Singapore Press Holdings. </p><p><BR><BR> </p><p>Other jobs included judging at award shows across Asia-Pacific, and </p><p>lecturing and conducting workshops for various agencies, clients and </p><p>students in Hong Kong, Taiwan and China. </p><p><BR><BR> </p><p>Mr Soh said he took the job because he believed in Saatchis and because </p><p>he wanted to work in China. </p><p><BR><BR> </p><p>"I have worked in almost every market in Asia. I feel I will make a </p><p>difference to our industry, clients and people in China. After 27 years </p><p>in this business, it was a conscious decision on my part to move at </p><p>least once more," he said. </p><p><BR><BR> </p><p>"I feel I have much more to offer and that I'm not finished with this </p><p>business. In some ways, it's a new beginning for me." </p><p><BR><BR> </p><p>Saatchis regional creative director Craig Davis told MEDIA that Mr Soh </p><p>was a major hire, because he enjoys a high reputation and because Fong </p><p>Haque & Soh was one of Asia's most respected and awarded local agencies. </p><p><BR><BR> </p>