Carat launches wholly-owned Korea operation

SEOUL: Carat has opened a wholly-owned subsidiary, Carat Korea, in Seoul, initially to work for Philips Electronics, Sweden's SCA Hygiene Products, Volkswagen, Giordano International, and Thiriet, a French ice cream maker - all Carat clients in other countries.

by | 02/22/2002

Running the new shop as managing director is Myung-Hwan Oh, who previously worked for Cheil Communications as regional director for Europe and manager of Cheil's London office. The agency began media buying last autumn ahead of its official launch. "It was imperative that we were up and running as rapidly as possible,

said Oh, who expected the new shop to bill US$15 million to US$25m this year.

Carat Korea opened after a lengthy study by Kim Walker, regional director for North Asia. "We explored a number of options and decided that an independent operation would give us more flexibility to build the business."