Emily Tan
Jun 22, 2016

Cannes 2016: Digital Craft and Product Design winners

Asia wins three Bronze Lions for Digital Craft and three Product Design Lions

The Zero Electricity Air Cooler by Grey for Grameen won Bangladesh a Product Design Lion
The Zero Electricity Air Cooler by Grey for Grameen won Bangladesh a Product Design Lion

CANNES - Digital Craft was a sparse category for Asia with only three Bronze Lions awarded to the region. 

Grand Prix for the category went to 84.Paris for 'Because Recollection' on behalf of Because Music. Overall, 50 Lions were awarded in this category.

Asia performed better in the Product Design category, earning three out of the 11 Product Design Lions awarded.

The Grand Prix Product Design Lion went to LAB London for the creation of 'Google Jacquard Wearable Fabric'.

More Cannes 2016 coverage

DIGITAL CRAFT

Title Client Country Agency Production Company Prize
BRONZE
DEJA VU | KAMRA KAMRA JAPAN DOT BY DOT     Bronze Lion
BRAINBAND SAMSUNG AUSTRALIA AUSTRALIA LEO BURNETT SYDNEY  THE POOL COLLECTIVE Sydney / WE LOVE JAM Sydney Bronze Lion
BRAINBAND SAMSUNG AUSTRALIA AUSTRALIA LEO BURNETT SYDNEY  THE POOL COLLECTIVE Sydney / WE LOVE JAM Sydney Bronze Lion

 

PRODUCT DESIGN

Title Client Product Entrant Company Country Prize
ECO-COOLER GRAMEEN INTEL SOCIAL BUSINESS  ZERO ELECTRICITY AIR COOLER GREY BANGLADESH Dhaka BANGLADESH Product Design Lion
NAMELESS PAINTS KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Product Design Lion
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND TOUCHABLE INK J. WALTER THOMPSON BANGKOK  THAILAND Product Design Lion

 

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