Business Week forecasts growth

<p>Business Week is predicting its Asia-Pacific circulation will surge </p><p>past the 75,000 mark by the end of the year from about 72,000 </p><p>currently. </p><p><BR><BR> </p><p>Ms Connie Bennett, who has just been promoted to the New York-based post </p><p>of senior VP and associate publisher, described the uptrend as </p><p>"phenomenal", especially since the figure has leapt by almost 100 per </p><p>cent from five years ago. </p><p><BR><BR> </p><p>She said that greater customisation of editorial content to suit the </p><p>taste and needs of Asian readers was behind this double digit </p><p>growth. </p><p><BR><BR> </p><p>To underline the customisation effort in this region, Ms Bennett told </p><p>MEDIA that some innovations have been duplicated in the European </p><p>edition, bucking the general trend of Western ideas and concepts being </p><p>transplanted in Asia-Pacific. </p><p><BR><BR> </p><p>About 50 per cent of the magazine's billings orginate from Japan and </p><p>Korea with the secondary markets of Hong Kong and Singapore accounting </p><p>for 35 per cent of the pie, according to Mr Alan Lammin, Business Week's </p><p>Asia vice-president, managing director. </p><p><BR><BR> </p>