Cindy Tan, executive chairman, Burson-Marsteller China, says the move will help to further expand the group's network in China, with offices already in Beijing, Shanghai, Guangzhou and Chengdu. “Shenzhen is a strategic location for Chinese and multinational companies, covering consumer, technology, property and financial institutions," she said. "Burson_Marsteller’s latest office in China will extend our liaison network and help us better understand the needs of out clients in Shenzhen and the surrounding cities."
Yang says the new practice will focus on the real estate market in particular. "Shenzhen is one of the most vibrant real estate market in China. Burson-Marsteller Shenzhen will give us a new window on the communications talent marketplace and provide local perspective and insights from southern China.”
Burson-Marsteller was one of the first global PR firms to operate in mainland China, first entering the market in 1985.