Chantelle Pang
Jul 29, 2011

Burson-Marsteller China opens operation in Shenzhen

SHENZEN – Burson-Marsteller China has announced the opening of a new office in Shenzhen. It which will be led by Kelly Yang, who previously directed in Burson-Marsteller China’s Guangzhou operation.

Burson-Marsteller China opens operation in Shenzhen

Cindy Tan, executive chairman, Burson-Marsteller China, says the move will help to further expand the group's network in China, with offices already in Beijing, Shanghai, Guangzhou and Chengdu. “Shenzhen is a strategic location for Chinese and multinational companies, covering consumer, technology, property and financial institutions," she said. "Burson_Marsteller’s latest office in China will extend our liaison network and help us better understand the needs of out clients in Shenzhen and the surrounding cities."

Yang says the new practice will focus on the real estate market in particular. "Shenzhen is one of the most vibrant real estate market in China. Burson-Marsteller Shenzhen will give us a new window on the communications talent marketplace and provide local perspective and insights from southern China.”

Burson-Marsteller was one of the first global PR firms to operate in mainland China, first entering the market in 1985.

Source:
Campaign China

Related Articles

Just Published

4 hours ago

Kasikornbank challenges workplace tropes in ...

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

4 hours ago

40 Under 40 2022 to be revealed on Dec 7

Following multiple rounds of judging, Campaign will reveal the final list tomorrow.

5 hours ago

Spikes Asia announces full 2023 juries

See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.

5 hours ago

Fashionably ate: Why luxury fashion brands are ...

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?