It is thought that the world’s second largest fastfood chain will assess presentations from Nitro and Y&R regarding its brand positioning in China.
At present Burger King counts just 12 stores in China, well behind KFC’s 2,000 and McDonald’s 800, but has earmarked the mainland, and Asia in general, for rapid expansion over the next five years.
Representatives from both agencies declined to comment, while Burger King did not respond at press time.
