Bubble-fun campaign marks first TV export from BatesAsia 141 Vietnam

The campaign is set to roll out in Vietnam and Indonesia and targets kids aged five to 14.

The fun in Big Babol gum is that one can combine different gums to blow multicoloured bubbles, the agency said. In the TVC, a chameleon tries to keep up with the different-coloured bubbles that the kids blow. “The chameleon is Woody Allen-ish in personality, so he swings through a range of emotions as his body keeps changing colour,” says John Sampson, BatesAsia 141 Vietnam CD. “It’s a simple, fun idea that kids will love.”

“It ’s simply another demonstration that good ideas can cross borders,” added Tue Nguyen, senior business director, BatesAsia 141 Vietnam.