The appointment covers the airline’s media platforms in planes and airport lounges, including print, TV, radio and ambient media. The deal covers nine markets: Hong Kong, China, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
Nicky Faux, international sales manager for British Airways Media, said in a statement: Mezzomedia has an outstanding cross-media portfolio and proven experience in delivering media solutions to clients throughout the region. We are delighted to be partnering them.