Cordiant Communications is considering legal action against
Publicis-owned Saatchi & Saatchi following the switch of
Hewlett-Packard's pounds 100 million (about USdollars 141 million)
global media account from Zenith Media into Publicis's Optimedia.
Cordiant and Saatchis are joint owners of Zenith, and both are legally
committed to place all their media through the Zenith network unless
there is unsolicited written requirement by the client to do otherwise.
Saatchis handles all of the HP creative business around the world and so
originally contracted the media out to Zenith.
