The property developer used Singapore firm Design Objectives to create the brand identity and write the design guidelines. "We wanted something that had to relate to nature and water," said Jennifer Ng, Spa Botanica PR manager. Ng said this was important because water represented wealth and prosperity in Chinese culture and Spa Botanica centres were set outdoors in tropical gardens.
Ronnie Tan, head of Design Objectives, said: "It was quite a loose and open brief, but we had to bear in mind that the brand identity was not just being used on signage and collateral materials but also packaging."
Spa Botanica has also introduced a house range of skin and body care products.
Tan said the colours green and brown were chosen because they were "close to nature". Green represented newness, regeneration, life and growth and was relaxing to the eye; while brown represented the earth, creating a "comfortable and open atmosphere".
In the design, the letters 'S' in Spa and 'B' in Botanica look like a leaf with ripples at the bottom to signify water.
The first Spa Botanica opened at Singapore's Beaufort Hotel, which has 27 acres of land on Sentosa Island.
A second Spa Botanica will open early next year at HKR's residential estate Discovery Bay in Hong Kong, and a third is planned for Bangkok's Sukhothai Hotel late next year.