"We began the design process with the logo and our brief was to create an image that is international and modern, but still had a classical feel," said Yu-Hon Li, S&L's director, business development. The www.sl-retail.com site was designed by former Marketing Drive creative Donna Tsui, and Maxine Fung, previously with Tong/McKnew & Nachtigall.
Li said the site would target consumers looking to acquire luxury goods at significantly reduced prices, and those who want something "unique that no other retailer carries" such as rare Bordeaux wines and limited edition collectables, including the first truck produced by China's First Automobile Works in 1956.
Online payment will be through a third-party payment clearance company.