The redesign covers the series of Mr Juicy products across both gable and bottled packs for Mr Juicy orange juice, Mr Juicy grape juice, Mr Juicy pink grapefruit juice and Mr Juicy tropical paradise juice. Mr Juicy's last redesign was in 1999, according to Jojo Poon, general manager of CGI,part of the AS Watson Group. The new packaging features the orange mascot and emphasises the drink's newly-added nutritional ingredients.
"When putting the gable packs adjacently, you will find the mascots are connected together to create a big picture, which makes Mr Juicy fruit juice stand out from its competitors in the fridge," said David Lo, general manager at Wba, part of the Grey Global Group, which handled the redesign.