Landor created the brand platform and visual identity, featuring a flame symbol, for the new market entrant, which specialises in delivering gas-fired power generation projects in the Asia-Pacific region.
The consultancy's Asia-Pacific managing director Michael Ip said the "flame" connoted a strong sense of partnership and integration, which was reinforced in the three individual flames converging to become one.
The individual flames were in blue to reflect stability; red and orange to echo the company's energy and friendliness.
RGM is using the visual identity in brochures and on the company plant and machinery to diffentiate the new market entrant as it makes a bigger play for the rapidly increasing Asian energy market.
Pacific Oil & Gas' key focus is China, where provincial state-owned energy boards are turning to private suppliers to meet their needs.
"The same rules apply for business-to-business companies as it does for business-to-consumer corporations," said Mark Kennedy, Landor's director of marketing and brand strategy. "If you have a weak brand in B2B, then you will also be bought on price only. What this does from a brand perspective is to give Pacific Oil & Gas credibility and establishes them as experts in their field when they negotiate with governments and energy boards for contracts."