In his new role, 29-year-old Bhatia, who will relocate to Kuala Lumpur, will be responsible for marketing, corporate communications, product development and data analytics. He will report to Bill Lisle, general manager, business distribution.
Bhatia will also be charged with increasing Prudential's distribution reach. "There's scope for product and communication innovation to drive business," he said, adding that agents, who serve as brand ambassadors, had not been fully utilised to market the brand.
Bhatia began his career with GlaxoSmithKline.
Bhatia relocates to KL for comms job at Prudential
Abhishek Bhatia, head of marketing and brand communicaion at ICICI Prudential Life Insurance, has taken the role of director of marketing and brand communications at Prudential Assurance Malaysia.