Carat scooped the account following a four-agency pitch that included OMD, Wizard Media Dynamics and Mediaedge:cia, according to Yau Li Har, Beiersdorf's marketing director for Malaysia and Singapore.
"We will continue to focus on our core business, which is skincare under the Nivea Visage and Nivea Body sub-brands through the introduction of innovative products to meet the body and face care needs of users today," said Yau. Nivea only started advertising in Malaysia a year ago, and is estimated to have spent RM10 million on marketing communications. Nivea's Visage range is targeted at women who want natural ingredients to combat skin ageing.