BBH parts company with mobile giant Sony Ericsson

Bartle Bogle Hegarty has resigned its multimillion-dollar Sony Ericsson global advertising account after six years, following 'creative differences'. <BR><BR> BBH won the creative assignment for the mobile phone joint venture between Swedish company Ericsson and Japanese firm Sony at the end of 2001, following the creation of Sony Ericsson in August of that year. The agency beat Saatchi & Saatchi, which handled Sony's mobile products in the UK, to win the account. <BR><BR> BBH's decision to resign the account is said to stem from a disagreement over creative direction. In a statement, BBH said: "This decision is based on differences of opinion regarding the creative direction of the brand. The decision remains amicable and both companies wish the other every success for the future." <BR><BR> <a href=" http://www.brandrepublic.com/home/article/571130/bbh-parts-company-mobile-giant-sony-ericsson/">Click here for Brand Republic</a>