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To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.