BBDO declined to pitch for a statutory review, and the business was awarded to DraftFCB Thailand. Also believed to be in contention were Ogilvy & Mather, Idea Avenue and Y&R.
The agency declined to comment on the news, although non-BBDO sources claim the agency had lost patience with the client over strategy.
The agency declined to comment on the news, although non-BBDO sources claim the agency had lost patience with the client over strategy.