The Omnicom agency saw off McCann Erickson, Euro RSCG, Dentsu and local agencies Avellana and J Romero & Associates to claim the business, called via a government tender by The Philippine Convention and Visitors Corporation last month.
According to a source, the DOT wants an "umbrella positioning" to attract tourists and investors. This could mean the end of the "WOW Philippines - more than the usual" campaign, created in 2001. A new campaign is expected before the end of the year, and will work in line with objectives set by the administration of president Gloria Macapagal-Arroyo.
The president, who will remain in power until 2010, has placed foreign investment high on her agenda.