Food Empire operates brands such as MacCoffee, Klassno and OrienBites in Central and Eastern Europe and Southeast Asia, but to date marketing has been controlled by local distributors in each market.
Bates has been tasked to bring more consistency to Food Empire's brands across markets. The WPP company edged out agencies including Grey in a multi-agency pitch.
Bates has been tasked to bring more consistency to Food Empire's brands across markets. The WPP company edged out agencies including Grey in a multi-agency pitch.
Food Empire has four manufacturing plants in Singapore, Russia, Vietnam and Malaysia and offices in countries including Ukraine, Kazakhstan, Iran, Poland and Mongolia.
