The Burson-Marsteller South Asia Network (BMSAN) comprises Strategic Alliance from Sri Lanka, Mediators from Pakistan, Cogito Marketing Solutions from Bangladesh and Media Tech Associates from Nepal.
It will be co-ordinated through Genesis Burson-Marsteller, B-M’s Indian office.
It will be co-ordinated through Genesis Burson-Marsteller, B-M’s Indian office.
“Creating new avenues for growth and network expansion is our priority and we see South Asia as an important growth engine,” said Bill Rylance (pictured), vice-chairman for global development, and chairman of Asia-Pacific for Burson-Marsteller.
“Our Indian and multinational clients are increasingly looking for public relations solutions and reach in this region,” added Ashwani Singla, Genesis B-M’s chief executive. “The South Asia Network will offer clients the highest ROI on their communication spend by combining the best available local expertise, and seamless reach across countries.”