CHALLENGES
Paper Communications Exhibition Services and Fordwick wanted to guarantee the exhibits were of the highest quality. To achieve this they organised a Vetting Committee, which comprised leading specialists who inspected all the exhibits before the fair opened.
To increase the size of the show and quality of buyers, Paper Communications also increased their promotional budget.
Television crews and press were invited from overseas and Beijing to ensure the event achieved a high level of international media coverage.
EXECUTION
The event’s opening ceremony and Pok Oi Charity event took place the evening before
the show started. VIP guests and government officials were invited to preview the exhibits.
Revenue from the ceremony’s tickets was donated to Pok Oi Hospital.
There was a booth design competition where the winner was awarded a free 18 sqm
booth for AIAA 2008 and a free full-page advertisement.
The show saw over 130 exhibitors. One antique specialist, Bonhams, hosted its first three Asian auctions, comprising contemporary Asian art, Chinese ceramics and works of art.
VERDICT
A spokesperson for the exhibitor, Carlton Rochell Asian Art, says the show was a useful
platform: “Business was good and we made several sales on the first day of the show.
