The campaign highlights a particular show each month, beginning with Japanese fantasy and science fiction series, Trinity Blood (pictured), which was developed and produced by Japanese animation studio Gonzo and based on stories by author Sunao Yushida.
Running in Hong Kong, Singapore, the Philippines and India, the 'Imagine-Nation' initiative has signed Singapore animation celebrity Nickson Fong, and Indian Formula One driver Narain Karthikeyan to inspire creativity among young viewers, saidBetty Tsui, VP of Animax, programming and production.
