The pitch comes as AirAsia aggressively steps up its growth into North Asia.
“As a publicly listed company, we need to have a tender and agency review every two years,” said AirAsia regional head of commercial Kathleen Tan. “It’s time we try to see a fresh partner to take the business to the next level.”
“As a publicly listed company, we need to have a tender and agency review every two years,” said AirAsia regional head of commercial Kathleen Tan. “It’s time we try to see a fresh partner to take the business to the next level.”
“We are looking for an agency that can offer us innovative and value-added creative and media solutions, have passion and sound understanding of the low-cost airline business, and can tell us what we don’t know already,” Kathleen Tan, regional head of commercial, AirAsia.
The airline currently handles its own creative in-house, but has also tasked new London creative agency Adam & Eve on branding.
