Ad Nut
May 18, 2015

Air New Zealand 'surf's up' in-flight video

'Safety safari', by Air New Zealand

Air New Zealand 'surf's up' in-flight video

Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.

The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.


Related Articles

Just Published

14 hours ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

16 hours ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

16 hours ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

16 hours ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.