'Safety safari', by Air New Zealand
Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.
The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.
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The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
The former Mindshare worldwide CEO was foolish and has paid a heavy price
Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.
